Establishing and building an internet business is never an easy thing. Just like any type of business, it has its ups and downs. To help you get the most out of your online business, take note of the following internet business tips.1) Choose the best online business for you. When looking for an opportunity, take into account your personal interests as well as the viability of the opportunity. It is best that you choose a business that you believe you will enjoy doing. This is where a lot of internet entrepreneurs make a mistake. They start a business that they hate doing though the profitability is high. They start out good but slowly peter out because they can no longer keep the pace. Don’t make these people’s mistakes.2) Have a website. This is very important. No matter what kind of internet business you are eyeing, you still need a website. Whether you are planning to do affiliate marketing, direct selling or blogging, a website is a must. So have your website set up. Pay attention as well to the overall design and features of your website. You have to make sure that the design is appropriate to your type of online business.3) Have a business plan. Breakdown your business into workable and digestible bits. What is your online marketing strategy? What is your social media strategy? What are the products or services you are going to sell? What are the plans in case some things do not work?4) Polish your marketing plan. Marketing is very important in online businesses. If you don’t market your business, you won’t have any customers. You have to understand that you are not the only seller online. There are thousands of you and most your competitors are probably burning their butts marketing their businesses. Most marketing tools, strategies and resources in the internet do not cost a thing so there is no reason why you should not make use of them. These free tools include social media sites like Facebook, search engines, article directories and blogs.5) Optimize your website for the search engines. This allows your website to be found by people searching via engines like Google and Yahoo. SEO involves merely researching keywords and placing such keywords in your business website. Make it as easy as well for web spiders to crawl your site.6) Get involved in social media sites. Facebook has more than half a billion registered users already. Twitter doesn’t have as much but it’s still in the tens of millions. What you do is create profiles for your business in these social networking sites then start connecting with friends, contacts and potential customers.7) Be patient. As stated earlier, building an online business is never an easy thing. It takes time before you get to see any income results. So just stick to your guns and keep doing the right marketing and selling strategies.If you follow and most importantly follow all of the above tips, you’ll give your online business more chances of becoming successful.
Most marketers focus upon two major concerns; HOW do they make money for their organisation and WHY do some marketing channels make more money that others.When social media channels were first introduced every marketer adopted this new marketing concept and exploited the possibilities to solve their HOW and WHY concerns. Some notable organisations claimed spectacular results. However, engaging in Social Media marketing is a challenge particularly in integrating it into a companies existing marketing plan and to meet company expectations on profitability, and it’s not for everyone.THE GOALS OF SOCIAL MEDIA ARE MISUNDERSTOODMost marketers do not understand the dynamics that social media may not be the appropriate medium to engage in the promotion of their product or service. There are characteristics and special audience requirements to consider for each social media channel that will be discussed in this article for blobs and social media.Most large organisations in the market place, activity engage in Twitter, Facebook and LinkedIn but, usually, the promotion only accounts for less than 1%-2% of total revenues.IS SOCIAL MEDIA RIGHT FOR YOUR ORGANISATION?There are some pre-requisites required before you engage in social media:
Know thyself – know your enemy as well as yourself
Know your goals – have clear, achievable and measurable metrics
Know your limits – set limits and do not exceed them.
Create a clear, simple and proper marketing message or narrative.
Once your organisation has answered these questions, then all organisations should ask themselves and develop four fundamental questions.
Is engagement in social medium right for my organisation?
What is the appropriate match of social medium to my marketing message?
Develop a four step social media strategy targeted to the product/message
Develop appropriate metrics for measurable and growth.
Companies and organisations should adopt a reality check and not get drawn into the latest and greatest money earning fade pushed out by so called experts. Perform a reality check and ask yourselves is this right for the business. Decide what time, labour and budget will be allocated and do a “reality check” on the benefits.THE INTENT OF SOCIAL MEDIA CHANNELSSocial media channels like Facebook, Twitter and LinkedIn were never intended to be a marketing channel – they were created for like-minded people to share like-minded experiences and referrals and not for marketing campaigns – although some recommendations from friends, fansAlthough these incremental sales might be useful but do come at an expense in time and resources. LinkedIn was conceived as a professional job seeking channel, Twitter was conceived as a immediate sharing experience focused on the immediacy factor. The exception is Google. Google + (Plus) was created as a marketing tool and is having a hard time establishing itself in the marketing place because of that. Users in the social sphere are not yet ready to accept marketing material. They want to give advice, recommend data, product and news too friends, fans and followers and share superior knowledge.Likes are not sales.CLEAR AND CONSISTENT MARKETING MESSAGEThe marketing message is the board speak, the messaging of its representatives and the publicity language of its advertising departments and representatives that will determine the marketing message.The essence of social media is which channel will communicate who you are most effectively. Treating all social media channels equally to carry your message will just drain all your efforts, resources and budgets. So its best to identify first which medium will deliver the best results in communicating your message.BLOGS VERSUS WEBSITES AS SOCIAL MEDIUM CHANNELSBlogs are one of the best ways to communicate information and attract organic or natural search visitors. Websites do not change that often but blogs do or they should do. Blogs are more active and casual in presenting information and people tend to link to blogs as the information is usually current and up to date. Studies have shown that Blogs get more visitors than websites, get more links that websites, get more pages viewed and overall convert more that websites. From an SEO viewpoint blogs are fantastic for search engines to discover, crawl, index and return results to users’ queries.BLOGS MAXIMISE INTERACTIONBlogs gain greater visibility than websites and as a consequence there is more interaction with your audience. Now here’s the conundrum. Which social medium do I choose to get the best possible results? The answer to that question lies in the type of interaction you wish to have with your intended audience.The messaging and interaction could be one:
To ask for support
Announce research material
To promote education
To network with like-minded people
To present the latest news
You would use Blogs when you want to:
Increase search visibility
To build links for long-tailed search terms
To educate the market space and community within it
Communicate high trust content
To build lists for emailing and promotional purposes for higher conversions and reach
To create brand value and equity
The way internet users begin to search the web for branded products also emphasis that Blogs are the best social medium to use. Studies show that:
57% use search
20% via Brand Website
18% via Retailer
3% via Facebook
2% via Twitter
SEARCHERS BEHAVIOURSurveys on Brand queries show only:
25% of searches are successful at the first attempt
42% of all search queries need refining
44% of all search queries postpone their intent to buy for more that a day, week or month
YOU TUBE AS A SOCIAL MEDIA CHANNELAlthough Google does not term YouTube as a search channel, preferring to call it a video search channel, it is nevertheless:
The third largest website in the world
The second most popular search engine in the world
Gets four billion views every day
Gets sixty hours of video uploaded every 60 seconds
Three billion hours of video watched every month.
WHEN DO YOU USE YOU TUBE AS A SOCIAL MEDIA CHANNELThere are enormous traffic flows into YouTube but when do you use it:
To see it to believe it – good to demo new products and latest gadgets
To get highly visible traffic – good humorous videos get thousands of views
Portable video – copy and paste code to embed video onto websites, Facebook and other media
Re-publishable – can present different layers of the same topic (repurposing). It may be easier for the video to rank instead of the website
Influences search results by Google
Presents content in different methods
Extended reach – will reach out to multiple sections of the market place.
Extended media content
When you combine YouTube as a social media channel with Google search your video and website will automatically gain greater visibility. Other benefits are:
Increased rankings in search engine results
Important additional channels for rankings and visibility
Influences search results – captures attention
IS SOCIAL MEDIA RIGHT FOR YOUR BUSINESS?Remembering that social media interaction although great for exposure and awareness brings little conversions and profits. Studies show around 2% of revenues are generated by social media channels. However it’s difficult to measure the impact that social media channels have on websites due to timing of a recommendation to visitors actually visiting the website. Your analytics will show a direct brand query rather than from a social media referral. Social Media has a place in your arsenal. It will bring results if your web marketing is used wisely and by directing your messaging via the most effective channel to maximise the greatest responses.